The Secret Behind Loom's $975M Acquisition

Good morning. Loom was acquired by Atlassian for $975M. You’ve heard the news, but do you know how Loom scaled so quickly? Let’s discuss Loom’s rise and the unique features that made it blow up in popularity. 📷️ 

What Is Loom?

Loom is a SaaS company that lets you screen record simple videos and share them easily. You can track who has watched the video, comment, like, and react to timestamps. Even better, you can a add call-to-action.

This is an essential tool for B2B business, or communicating with your team, and its workflow is extremely user-friendly. The SaaS platform is priced at $12.50/month, yet most of its cash flow likely comes from enterprise plans.

Why Loom Rocks - Watch Video

Factor 1: Sharability

The first reason why Loom scaled so aggressively is due to its sharability. Loom’s features of comments, likes, and timestamp reactions make it extremely interactive compared to other screen-recording software that came first.

The real benefit here is that thousands of Loom customers started sending their co-workers, clients, and bosses Looms each day. This was millions of touchpoints of free marketing for their software and constant social proof.

Factor 2: Stickiness

Loom is also very sticky. It saves you time by removing unnecessary meetings, so you tend to use it daily. It is integrated into most users’ workflow within the first week of usage, so it becomes addictive right off the bat.

This makes Loom a necessary tool for daily work. This “stickiness” enforces usage on the subscriber. The more you use a given software, the longer your retention. The longer your retention, the higher the valuation and profit.

These two factors alone can make a world of difference in your company. Brainstorm ways that your product or service can be stickier and more sharable. If you do that, scale is inevitable. 📈 

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty

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