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Should you run paid ads?

The opportunity cost of no paid traffic

Paid ads suck, right?

Whether you lost $2k on Google PPC, dumped $10k into a Facebook ads agency, or don’t think your ideal customers are on social media…

I totally get it.

Dumping money down the drain is not fun.

However, paid ads are the fastest way to grow.

No matter how you look at it.

Let’s see our options.

Email List — Takes very long to build and requires organic marketing.

Social Platforms — Takes even longer to build and doesn’t always equate to revenue.

Referrals — Great, but not scalable or reliable.

Outbound — Super hard to get attention on cold emails or cold messaging.

The funniest part is…

All of these alternatives cost money too.

So while you think doing outbound marketing alone is saving you money…

You still need to pay $500/m for a tech stack.

Social platform growth requires $1000/m for a good editor and manager.

Referrals have a massive opportunity cost because they are fairly passive.

And an email list requires $2-5k/m for a legit copywriter or growth agency.

The point is, everything costs money…

Most businesses are only nervous about paid ads because it’s not familiar.

You COULD spend the $500-5000k per month on paid ads instead…

And after a couple of months…

The results may blow your mind.

Because while $500 spent on organic marketing might get you in front of 1000 people…

That same amount spent on paid traffic could get you in front of thousands more.

Paid ads aren’t right for every single business.

Especially depending on your stage.

However, it’s something to think about.

Talk soon,

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

P.S. I email a lot, and I try to make each email valuable. But if you want to only get my edition of The Growth Insider 1x per week, just hit reply and let me know. (: