The power of a strong headline

I just ran across another interesting quote from David Ogilvy while scanning my notes of Ogilvy On Advertising.

It’s super interesting how many advertisers forget this.

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

Truth is, we don’t have to risk money the way these old advertisers did — especially since we don’t often use print advertising.

With the focus on the headline though, you give the reader or buyer the chance to create a stronger association with the copy.

Without a good headline, you stand no chance.

While I think the content of what you have to say is equally important when writing a potent ad, the headline is the hook that reels in the fish.

No hook = the fish stays in the water.

That’s why finding a high-quality headline is so important these days.

Most ads a dull.

The headline is your chance to stand out from the pack.

Hope that helps,

Austin Weatherhead | Founder @ Zunesty

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