The Power Of Prospecting

Good morning. Outbound prospecting is an essential piece of a healthy business. It funnels qualified prospects into your pipeline, and it’s always there when paid traffic isn’t up to par. The best part? It’s cheap.👇️ 

The Basics Of Outbound

Most people know outbound prospecting as sending cold emails. Some business owners hate this because they think of it as spam. Quite the opposite. A good outbound message will satisfy prospects.

You need to send messages that address a specific pain point. Then, kindly push them towards your solution that can solve it. Even better, you need your offer or your personalization to show you actually care. 💌 

The Volume Game

Most entrepreneurs get stuck after sending a few hundred cold emails or cold DMs. They don’t book calls or get sales right out the gate, then give up. This is why you’ll often hear, “Cold email doesn’t work in my niche.”

That’s laughable! Cold prospecting — not always email — works in every single niche. People sell mansions, jets, high-ticket offers, courses, software, and e-commerce products with cold prospecting.

The key is volume. While you think a few hundred is enough, it’s not. You need to be pushing ridiculously high numbers to compete and get enough data. I’m talking somewhere in the 200-1000/day range. 🤯 If you’re just starting out though, begin with 100/day.

A Video Method For Email

A method I’ve been using lately is sending videos to boost results. If you’re sending cold emails, include a Loom. This enhances the personal touch, cranks up the response rate, and shows you actually took the time.

Keep in mind that there are no tricks or gimmicks here. Good outbound prospecting needs to be sincere. The better intention you have, the better the response rate. 🔒️ 

If you’ve been holding off on outbound prospecting… Get started this week. Even 5-10 extra calls per month for your business can make a huge difference.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty

Whenever you’re ready, here are 4 ways I can help your biz grow.

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