Meeting the TikTok Shop guy

I met the guy who runs TikTok Shop last week.

It was briefly, at a conference. Then I watched his panel full of advertisers discuss the latest trends in the market.

Cool stuff, but very surface level to be honest. A lot of these marketing folks talk about a single channel as if you just post something and get an ROI. Or create an ad and watch the cash roll in.

LOL. 😂 

Not at all how it works. But I believe this frame of mind causes business owners to lose a sh*t ton of money.

I’m sure you’re in the same boat. I mean, how much money have you spent on advertising this year? $100k? $1M? $15M?

Okay, if you’re dropping $15M on ads, you’re probably on the right track! But companies spending $1M+ still aren’t profitable more often than not.

If you didn’t get the returns you hoped for off your ad spend, marketing budget, or marketing and sales W2 employees…

Let’s switch things up this year and build out an actual growth plan for your company that makes logical sense. Not just speculation about TikTok strategy and Facebook ads.

Thanks for reading,

Austin Weatherhead | Growth Partner @ Zunesty

P.S. If you have a friend who’s a founder or exec, please forward this newsletter to them so they can sign up here.

Whenever you’re ready, you can set up a meeting with me at our growth firm Zunesty to see if we’re a good fit to work together. We build custom growth plans for your business before we ever make any sort of proposal, so the calls are more to learn about your company and connect. Grab a time to talk here.