The King Of Madison Avenue

Happy Halloween folks.

I’m re-reading Ogilvy On Advertising and wow…

It’s something every single business owner should read once a year.

Here are some quotes:

“Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

“A good advertisement is one which sells the product without drawing attention to itself.”

“The more informative your advertising, the more persuasive it will be.”

“If it doesn’t sell, it isn’t creative.”

That last one hits the hardest — because it’s true.

I know a lot of clients and sub-clients who get too upset over branding, design, and making things look fancy…

Only to see “0” on the new revenue accounts.

You must be willing to test and swing for the fences if you want to make an impact in sales.

Go grab the book here and give it a read.

(Makes a great coffee table book too.)

You won’t regret it,

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

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