The Goldmine In Your Backyard

Good morning. While most founders are hyper-focused on growth, they forget about the goldmine in their backyard. The email list, or SMS list, of past buyers and leads holds access to a lot of money. Tap into it. ✉️ 

The Lifetime Value

If your business sells primarily high-ticket products or services, focusing most of your time on retaining current customers is smart. Most of my focus is on keeping our retainer clients because their lifetime value is upwards of $50k in some cases. On the lower end, it’s still $10k or more.

If you have a low-ticket product or service, you can try to get customers to subscribe or to extend their lifetime value. You can do this by incentivizing the longer-term subscription purchase over the one-time purchase.

Utilization With Customers

Rather than just getting customers to subscribe, or stay on to your product or service for longer, you can also improve their utilization. If a customer uses your software daily, the retention will take care of itself. If they use your service each week, they will stay for a long time. If they have to use your product, but they keep running out, their lifetime value will increase.

You can improve utilization by continuing to educate your customer base. Use YouTube videos, social media, email newsletters, and training content to push the user back into your product or service and get the most out of it. Explain why it’s so important and urge them to use it more.

Untapped Email Lists

It’s baffling the amount of business owners who don’t use email marketing to their full advantage. Customers like getting emails — if they are good. If you have 10,000 leads that haven’t bought from you, mail them every single day and provide some value.

This is a much easier way to get the most out of leads you already paid for in some way or another. Tacking on more and more useful content via email gives you the power to add additional revenue without much extra work or complexity.

Hope that helps today. Usually keeping customers, improving utilization, spiking lifetime value, or tapping into your email list is easier than chasing down new, cold customers.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty

Whenever you’re ready, here are 2 ways I can help you.

1. See my protocol for rapid business growth.
At our growth agency Zunesty, we have worked with 41 clients and documented all results about what works best. I’ve condensed this down into a general process that works for rapidly scaling companies. Watch it here.

2. Work with my growth agency Zunesty.
If you are a company doing $1-5M and you’re ready to scale, we partner with a handful of new businesses each month to help them grow. Read through our case studies and book an application call to start. Click here.

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