Why Founders Need To Be Marketers

Good morning. So you don’t have time to do marketing. This mindset is something you should reconsider — even if your company makes $10m a year. The best founders I know focus on the top of the funnel. Here’s why.

The Highest Leverage Activity

Without marketing, there are no sales. Without sales, there is no product or service. Without a product or service, there are no systems or operations.

If you are a founder, CEO, or top executive, don’t you think it would be beneficial to focus on the first step in that chain? Marketing is the highest-yield activity you can do. This is why most of the founders we remember were marketing people, or copywriters by trade.

Marketing Is One-To-Many

While sales are one-to-one, marketing is one-to-many. Let’s take a YouTube video for example. If I’m selling a product for $10k, I can craft a long YouTube video sales letter that answers all objections, introduces the product, and calls the customer to action.

I can run one million prospects through that YouTube video within the same timeframe I could get on the phone with only 5 prospects. Which is more efficient?

Spend more time creating marketing assets, like sales letters and content, than you do actually selling. It will be a slow snowball effect, but well worth it.

Marketing Informs Product Development

One client I worked with spent upwards of $450,000 developing a product that was not validated. I offered to help them to find product-market fit before they launched. They wouldn’t take the advice of adapting their product and marketing it first, which is understandable, but now they are blindly raising money without success.

On the other hand, I’ve worked with one company that let me run a video sales letter to cold traffic in order to find interest. We discovered that more clicks were coming in for a different claim than their existing product. We then were able to make some tweaks to their information product, landing pages, and ads, and improve revenue within the week.

If you take the time to speak to the market (AKA marketing), you will find that your product or service might not be exactly what they want. It’s your job to adjust and give them what they are looking for.

If You Want Help With Marketing 👇️ 

Marketing is top of the funnel. This means that as a founder, you should either do a little bit of it yourself or get a growth partner to guide you through the process and direct your team. If you want me to do this, book a session here for some help.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty