The Essential Vortex of Content: LinkedIn, YouTube, and Email

We all know content creators have the most important job right now. Getting demand and attention is the highest leverage activity you can do in a company.

That’s why I think there’s a major untapped market right now: Content creators or new-age content being created for B2B companies.

You’re likely one of these companies, selling something a bit more expensive to a subset of the market that you wouldn’t think cares about content.

But let me tell you… they do.

Everyone cares about content that is relevant to them. They all will be moved closer to a sale if you can delivery specific content that resonates.

Usually, with this type of B2B marketing, you want to focus on:

1. LinkedIn Organic — this will keep people engaged while you do outreach to them, including direct and social selling.

2. YouTube Long-Form — these videos will help collapse sales cycle length, because your YouTube channel will be like a salesperson that never sleeps.

3. Email Newsletter — this is essential to nurture the leads that come into your funnel and give them something useful to read.

If you have a content person (or yourself) doing all three fo these at scale, you will be off to a great start. Plus, you’ll stick out like a sore thumb in a competitive industry because very few founders want to do the work and make this happen.

Just put out more content like this and you’ll see a difference in sales.

Thanks for reading,

Austin Weatherhead | Growth Partner @ Zunesty

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Whenever you’re ready, you can set up a meeting with me at our growth firm Zunesty to see if we’re a good fit to work together. We build custom growth plans for your business before we ever make any sort of proposal, so the calls are more to learn about your company and connect. Grab a time to talk here.