The Effect Of AI On Business

Good morning. This week is all about the effect of AI on business. There are thousands of tools coming out each day, and we can’t help but be curious about how to improve our performance using AI. 🤖 

The Best AI Tools

If you aren’t using ChatGPT, shame on you! Just kidding, but let’s be honest. GPT models are getting extremely good. They are not slowing down. And you need to be leveraging them. You can actually train GPT models now to improve performance for a specific result. Spend some more time working with ChatGPT to get the answers you want, set conditions, and more.

Next is Synthesia — an AI tool that creates automatic video. You can give it a script and generate an AI model of yourself or someone else. This is great for creating dynamic training videos in your company or even doing video audits for clients.

Another favorite is Notion. Their AI writing feature is pretty decent, and the way it integrates with the beautiful organization in Notion is breathtaking. You can use this for company wikis, workflows, and brainstorming.

How AI Will Influence Advertising

I’m of the belief that advertising will suffer due to AI. I believe the market will be flooded with lots of AI content. This may be a bit overwhelming at first, but eventually, the platforms will adapt and filter out the uselessness.

If you learn to use generative AI to help research your customers and clients, you’ll be much better off versus the business owners who is using generative AI to do everything. You’ll have a bit of unique flare, but you’ll still speed up your workflow with AI. It’s a balancing act.

The Workflow Adapatation

The most important influence of AI is going to be how it speeds up workflows. You’ve already seen big tech companies lay off thousands of employees at once. This is likely because generative AI and automation tools are becoming insanely useful inside the workflow.

Flows inside Zapier can replace half your employees, and generative AI chatbots can wipe out your support team. Is this scary? Sure. However, if you’re a business owner, you need to be hyper-focused on using AI to improve your workflow, while still taking care of your people. Integrate AI into your company flow — don’t fear it.

That’s all for today. Let’s all take a few hours this week to research AI, test out some more tools, and encourage our employees to use it too.

Have a good one,

Austin Weatherhead | Founder @ Zunesty

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