Dynamic Sales Process

Good morning. Can you close 6-figure deals using a whitepaper and a 15-minute sales meeting? The future is trending towards yes. Today, I’ll break down the high-ticket sales process of tomorrow using a dynamic sales letter.

The Dynamic Sales Letter

The first step in this process is to assemble your dynamic sales letter. I get a lot of questions about what this means, so let’s clear them up. A dynamic sales letter is simply a whitepaper or thesis that you can host in a Google Document or Notion document. You can later turn it into all of your other content and a primary marketing video. 📜 

The dynamic sales letter should function as an A to Z guide for your ideal customer. You will leave no stone unturned. In fact, the dynamic sales letter should function as a marketing asset as well as a guide for customer fulfillment and product development. It should help the customer as well as your ops.

Adapt The Sales Letter

This sales letters will be dynamic, which means you are constantly updating it based on the feedback. When you ship the sales letter out in an outbound campaign, you may receive questions and objections from prospects. You will document these in the Q&A section of your dynamic sales letter. You will tweak the headline and claim to fit the ideal customer as you go.

This is a never-ending process until the dynamic sales letter is literally printing appointments or applications for you. You continue to tweak, adapt, and touch up the sales letter over time. You’ll sometimes need to pivot your product, service, or offer during this process. All along, you’ll be refining a foundational thesis for your company to attract ideal customers effortlessly.

Print 15-Minute Sales Meetings

While the rest of the industry is struggling with follow-ups and long proposals, you’ll have all the information a customer could ever need, stored nicely inside your dynamic sales letter. That way, you can make the customer read the sales letter before the sales call so they are 90% bought in beforehand.

This is systematizing the sales process for yourself and your salespeople. In the limit, sales teams may be replaced by one lead marketer managing the dynamic sales letter and tweaking it. Think: Bitcoin whitepaper.

You can replicate this same process. Boil down your thesis inside a dynamic sales letter and let that document do most of the selling for you. Most importantly, this process helps you increase the ticket price and justify 5, 6, or 7-figure contracts without more leg work.

If You Need Help Selling 👇️ 

Selling high-ticket like this is how you escape low profitability. Don’t splash around at the bottom of the market. Play at the top where the profit is made. This is what we help you do when you book a session with me here.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty