How To Create Viral Content

Good morning. The best time in history to build scale a business is probably right now. Content and social platforms are making it very easy to get rapid feedback from customers. Here’s how I would use this to my advantage.

Post Useful Content Daily

Honestly, posting useful content daily sets you apart. Sure, there are a lot of people creating reels, shorts, and stories. Opening my Instagram feed is like a flood of entertaining business and marketing content. Let’s just say, the algorithms know exactly what I want to see. 😆 

But how many people are creating useful long-form content? Not many. Even most of the YouTube content nowadays isn’t very helpful. If you are a business, being one of the few organizations in your industry that creates content with utility will set you apart.

Create For Virality

Most people who create content don’t see the long-term value of creating useful pieces. It’s a lot of work. However, what do you think will get shared more? Content that has a really useful benefit for the customer? Or content that is just entertaining?

It’s easy to think entertaining content wins. And in the short term, it does. It may get shares, likes, and clicks. But creating a proper piece of viral content comes from that piece of content being useful to your buyer. We want to be creating content for the customer, not necessarily the audience. This ensures they share it faster and engage with it more seriously.

Start With A Dynamic Sales Letter

A dynamic sales letter is the ultimate form of content. Whether you sell B2C or B2B, pretty much in any industry, creating a baseline whitepaper is key. I call this a dynamic sales letter because it’s constantly updated based on the feedback of your customers.

Here’s where this helps though. You can derive all of your other content from this written dynamic sales letter. Once it’s done, you have an endless bank of content that can form your YouTube, Instagram, TikTok, Newsletter, and Blog content.

Even better, this is crafted perfectly for your customers, so the content you derive from it will have insanely good messaging to drive sales and lead flow.

If You Need Help With Content 👇️ 

Content is the key to sales. But it has to be done right. And it needs to start with a nicely-written dynamic sales letter. If you want a content system that will actually drive sales, book a session with me here for some help.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty