How To Create Dynamic Ads

Good morning. Good advertising makes or breaks the brand. In fact, some business owners doing 6-figures still don’t realize the ripple effect of a really good dynamic ad. That’s what we’re talking about today.

What Is A Dynamic Ad?

A dynamic ad is a piece of ad copy that is rapidly updated in order to achieve product-market fit. I know, it’s a mouthful. Basically, it is a “banger” ad that can run anywhere profitably.

Examples of this are the Dollar Shave Club ad that’s been running for years, scaling them up to $1B. Even better, any kind of commercial that you’ve seen which repeats year after year.

How To Update The Ad

The dynamic ad must be updated constantly. If you sell high-ticket business deals, you must update the ad every time you have a positive or negative sales call. If you are running traffic in e-commerce on Meta, you update the ad based on what’s working. You are always updating the ad copy on a Google doc.

You then turn this Google doc into your content, both in video and written forms. You distribute the ad on the platforms, and you get eyeballs on it rapidly. With each touchpoint, you are getting feedback via customer behavior in order to make this work better.

Linking The Ad To Profit

I don’t think businesses realize that one banger ad can scale the business by itself. Let’s take the example of a luxury e-commerce supplement brand:

They run traffic on Google, Facebook, and YouTube. They are getting a cost-per-click that isn’t sustainable. They are losing money. And they can’t get their average order value up. They are in trouble, right? Yes.

All of a sudden, they write a “banger” dynamic ad. The conversion rate skyrockets within a week. The cost-per-click drops. The cost-per-thousand impressions also drop because people are sharing the ad on social media.

Violà! The company becomes profitable. They are shipping supplements like crazy. They leverage that to get into retail. Then, 3 years later they sell the brand. Of course, I’m making this sound easy. But it all starts with the dynamic ad.

If You Need Help Writing Good Ads 👇️ 

Dynamic ads are essential for success. It’s the vehicle that makes the business profitable. It’s not easy to do, however, you can book a session with me here for some help.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty