Cold outreach madness

Super exciting today…

I think I cracked the code on our cold outreach.

If you’re doing cold emails, cold DMs, or outbound advertising…

You know how hard it is to stand out.

Things ebb and flow…

So one week you can effortlessly book meetings…

Then your scripts and offers kind of fizzle out.

While most people give up here…

You just need to rejig your offer and tweak it.

That’s what I did this week with my growth agency Zunesty.

And it’s finally starting to get traction again.

We’re sending a cold Loom video over to prospects…

In the volume range of 100-300 per day.

And booking a handful of meetings per week now.

The meetings aren’t super quality yet.

Because when you change your outreach scripts and targeting…

It takes a week or two to dial in the quality first.

However, it’s going pretty well.

This is the same process I guide clients through…

And with a bit of hand-holding…

You can definitely scale your outbound system to book 10-40 appointments per month depending on your industry.

Even if 70% of them are high quality…

It’s super powerful.

I know a lot of folks who have built 7-figure companies doing just outbound marketing and cold outreach.

Hope this helps,

Austin Weatherhead | Founder of Zunesty

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