An Advertising Framework

Good morning. Most advertising formulas are extremely complex when they don’t need to be. Stop listening to the gurus who don’t even run their own ads. Instead, follow the simplistic approach right here. 👇️ 

Create Your Claim + Offer

The reason most people have crappy ads is because of their offer. You do not need a complex marketing strategy when your offer crushes. This is why you rarely see top software companies making outrageous claims. Or the best business coaches sounding cheesy online. 😆 

They keep their offer simple — but irresistible. They give their customer something simple on a silver platter. Then, they either implement it for them or make it effortless to implement themselves. It’s not complicated. Read Alex Hormozi’s $100M Offers if you need help.

Test Immediately

If I had to guess, most people fail because they take forever to start this next step… Which is actually testing the offer. Let’s say you have a B2B coaching/training company that sells to accounting firms.

Once you have your claim + offer set up, run a cold email campaign with that offer to all the accounting firms in your area. Not 100 emails. Not 1,000 emails. I’m talking about 5,000, even 10,000 emails. Get some data and see what happens.

Through doing this, you’ll learn what the prospects like and what they don’t like. You can test with cold email, paid ads, cold calls, organic social, or whatever is best for you.

Adapt The Offer On The Fly

Instead of going back to the drawing board every two months like most businesses do, stick with the same offer. All you need to do is adjust it on the fly. As you speak to prospects on a sales call, adapt your pitch.

If you’re getting a bunch of price resistance, change the pricing model. If you notice lots of pushback, give them less upfront risk. These tweaks should only take 30 minutes to an hour. You can do them as you go.

This simple advertising framework is what we use with all our clients. Create Your Claim + Offer, Test Immediately, and Adapt The Offer On The Fly. Follow this same process for better results in your business.

Thanks for reading,

Austin Weatherhead | Founder @ Zunesty

Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
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