My accountant will hate me for showing this

Today I want to show you my bank account…

Or at least one of the months inside my business.

Here’s the system I use to track profit.

In my business (a growth agency)…

I don’t have a lot of expenses…

Or even payroll.

It’s pretty lean.

I didn’t do any funnel builds or one-time consulting gigs.

Just retainers this month.

The 10k salesprocess.io purchase was an investment that I could write off.

And I paid myself $1,200 for a personal purchase I wanted to make.

So the profit for this month was about $11k.

Decent.

Nothing crazy.

But even though I’m considering the salesprocess.io investment part of my profit…

It’s really not.

And this is the problem we often run into as business owners.

If you’re like some of my clients, doing $80k, $120k, even $1m per month…

It’s easy to get into the mindset of…

“Investing back into your business.”

This mindset is great to a certain extent…

But at what point are you just not making a profit?

Although the salesprocess.io was an investment that paid for itself 10x over since then…

It still left me with negative cash flow that month.

Not a big deal…

And not a bad decision…

However, it’s important to remember that your business is there to make cash.

Stay hyper-focused on the cash flow…

The actual profit…

Pull that money out first into a separate account…

Then whatever is left, you can re-invest.

I’ve been using the Profit First Accounting Formula ever since I realized this issue…

And it’s been a life-saver.

Even with a moderate 6-figure profit business as I have…

You can easily achieve financial freedom or escape velocity quickly…

IF you keep pulling out your profit.

More on that tomorrow.

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

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