(7/10) My Video Ad Framework For Printing Cash

This is the video ad/VSL framework that has made millions online for my clients.

We’re going over Part 6 today:

1. Headline/Claim

2. Case Studies

3. How It Works

4. In-Depth Case Studies

5. Steps Summary

6. CTA + Offer

7. Close Anchoring

8. CTA + Offer

9. Q&A

The CTA + offer is an extremely important part of your video ads and VSLs.

You need to make this different enough to completely cut through the noise.

Here is the best framework for a good offer.

You need to include…

• The claim you start your video with (Example: I’ll help you get 10 new customers)

• Then add a timeframe (Example: In 30 days or less)

• Using a unique mechanism (Example: With our brand-new AI-powered booking software)

• Risk-reversal (Example: And we only get paid per sale you close)

This isn’t the most unique offer in the world…

But you get the jist.

After that, you’ll drop your CTA.

Book a call. Click the link to sign up. Get a free trial. Etc.

Remember, if you’re booking calls…

You need to give them a reason to show up…

Like giving them a free demo, audit, or guide if they join a Zoom call or schedule.

Other than that, your offer and CTA should be all set.

See you tomorrow for the next step.

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

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