(4/10) My Video Ad Framework For Printing Cash

This is the video ad/VSL framework that has made millions online for my clients.

We’re going over Part 3 today:

1. Headline/Claim

2. Case Studies

3. How It Works

4. In-Depth Case Studies

5. Steps Summary

6. CTA + Offer

7. Close Anchoring

8. CTA + Offer

9. Q&A

The 3rd step is to explain how your process works.

A lot of businesses get so focused on selling the results, features, and benefits…

Without explaining their unique mechanism.

And some companies spend so much time focusing on “how it works” that they forget to sell the benefits and results.

Both are advertising death.

You need to strike a balance.

When you go through “How It Works”…

This will be your longest section by far.

You will literally take the viewer from A to Z…

Showing how they will get results with your unique process.

Whether you sell coaching/training, courses, software, supplements, or anything else…

You have to give them 3-7 steps of how they will get the desired result.

It may be a quick recap for a short-form video…

Or a long-form, in-depth, educational breakdown.

Either way, you need to think about what your customer/client will actually be doing with your product/service…

Then showing them the steps to achieve that.

See you tomorrow for #4.

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

P.S. I email a lot, and I try to make each email valuable. But if you want to only get my edition of The Growth Insider 1x per week, just hit reply and let me know. (: