(3/10) My Video Ad Framework For Printing Cash

This is the video ad/VSL framework that has made millions online for my clients.

We’re going over Part 2 today:

1. Headline/Claim

2. Case Studies

3. How It Works

4. In-Depth Case Studies

5. Steps Summary

6. CTA + Offer

7. Close Anchoring

8. CTA + Offer

9. Q&A

Case studies are probably the most important.

A good case study will basically shape your entire business.

If you’re a financial services firm and you made your client $248k extra in returns that year…

This will become your new claim…

It will form the mechanism for your new offer…

And it will become your marketing.

The best marketing is just shoving case studies in people’s faces.

Ideally, you’ll have a State 1 (before) and a State 2 (after) for all your case studies.

Where the customer/client was before…

And where they ended up after your product/service.

You will write these case studies out and that will be the second thing you cover in your video ad/VSL.

“[NAME] got [RESULT] in just [TIMEFRAME] after working with our [UNIQUE PRODUCT/SERVICE]”

This will come right after your claim/headline/hook at the beginning of the video.

Then, you’re just dumping 5-10 quality case studies.

To make it the best it can be…

You will flash proof of that case study…

Whether that’s a Stripe account, investment account, tax return, testimonial, picture of a client/customer, etc.

Case studies are the proof.

And the proof is what sells these days.

See you tomorrow for #3.

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

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