3 Great Types of Advertising for B2B

A few types of advertising work great for B2B selling right now:

1. LinkedIn Outbound Marketing

LinkedIn is a pool of professionals trying to sell their own stuff to you. It’s quite a mess, but it can still be a great source of leads for your company.

I find indirect, social selling to be the most powerful right now. Don’t pitch too heavily and keep things very conversational. Sell the sales call, not the product/service.

2. YouTube Long-Form

YouTube is like the salesperson that never sleeps. The more high-quality, long-form content you put out, the easier it is to sell.

While most think this takes too long to build up, I’ve noticed even a YouTube channel with 100 subscribers can make an impact on your sales process. You can send the videos to prospects in between sales calls to enhance your know-like-trust factor.

3. In-Person Events

In the days of outreach automation and AI, it’s easy to forget the basics. In-person events absolutely crush when selling to the top of the market.

Take the leap and drop $25k for a booth at an event with your target audience and you’ll definitely notice an ROI. In-person connection is still hard to beat, especially when selling large deals.

That’s all for today.

Thanks for reading,

Austin Weatherhead | Growth Partner @ Zunesty

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