(2/10) My Video Ad Framework For Printing Cash

Creating great video ads/VSLs is the key to growing your business.

I’m breaking down my framework that’s pulled in $5m+ via video.

We’re going over Part 1 today:

1. Headline/Claim

2. Case Studies

3. How It Works

4. In-Depth Case Studies

5. Steps Summary

6. CTA + Offer

7. Close Anchoring

8. CTA + Offer

9. Q&A

A great headline/claim really comes down to saying something that hasn’t been said before.

And not being afraid to promise what people actually want.

If I’m selling a cybersecurity consulting offer that helps tech companies protect against risk…

I could say the classic…

“We Help Tech Companies Protect Their Data By Assessing Risk At The Highest Level”

But that’s boring.

It doesn’t pull me in.

That’s why you want to say something like…

“How To Install An Elite Cybersecurity Team In Your Tech Company To Unlock Bigger Profits, Peak Efficiency, And A Higher Valuation”

Doesn’t that sound better?

It’s because I’m telling tech CEOs what they actually want to hear.

Not what the rest of the market spews.

Hope this helps.

In general, you can use this template for claims…

“How To [BENEFIT] In [TIMEFRAME] Using [UNIQUE MECHANISM]”

Then play around with different variations from there.

This will be the first part of your video ad/VSL (and the title of it too).

More on the way tomorrow.

Austin Weatherhead | Founder of Zunesty

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Whenever you’re ready, here are 4 ways I can help your biz grow.

1. Skim through my protocol for explosive biz growth.
This is totally free. I documented the exact steps of our most successful clients with my ad agency over the years and my years as a freelance copywriter and marketer. This protocol works best for B2B folks, coaches, experts, and high-ticket companies. Check it out and share it - Click Here

2. Work with my advertising agency Zunesty.
If you have a B2B business, coaching/training company, or you’re an expert of any sort, we’ll dial in your copywriting, paid traffic, email, content, and more. Schedule a 15m demo call to see how it works - Click Here

3. Work with my AI & automation agency.
You’ll find this useful if you’re a data-rich company with a lot of moving pieces. We’ll build you a custom OpenAI GPT model (think chatbot on steroids) and we’ll automate company workflows to cut costs dramatically. Grab a 15m demo call spot - Click Here

4. Work with me 1-on-1 for a few months.
If you want a bit more involved support to grow your company, I do have some consulting spots available each month. We’ll hop on calls and I’ll break down your business to help you grow faster. Reply to this email with some info about your biz and I’ll get you all the details.

P.S. I email a lot, and I try to make each email valuable. But if you want to only get my edition of The Growth Insider 1x per week, just hit reply and let me know. (: